Humanising AI: Bringing an authentic voice to your marketing

(Blog and image generated by AI, prompts and editing completed by human)

Artificial Intelligence has become a staple in the marketing toolkit. From automated content creation to predictive analytics, AI’s ability to process large volumes of data and execute marketing strategies with precision is transforming the industry. Yet, as AI continues to be a part of our everyday lives, it’s crucial to remember that technology alone cannot replace the unique human touch that sets a brand apart. While it’s great at gathering data, identifying trends, and offering quick insights, the real magic happens when you, with your experience and intuition, step in to interpret those findings and add the human element. AI can give you the building blocks, but it’s your expertise that will transform them into something meaningful. This balance of technology and human creativity is what will elevate your marketing.

Striking the balance for authenticity

AI-generated content, in its raw form, can feel impersonal. While it might tick the boxes for SEO and readability, it can miss the subtleties that make your brand resonate with your target audience. Your customers aren't just seeking information; they want to feel understood and valued. To achieve this, your messaging must mirror the language, tone, and values that speak to your audience's experiences and emotions.

Take, for example, two pieces of content below - one created with a human touch and the other purely AI-generated. The AI version might be factually correct, but it can feel a bit robotic, lacking the warmth, personality, or subtle nuances that resonate with people. On the other hand, the human-edited version adds a unique voice, empathy, and emotional connection. It’s the difference between delivering information and telling a story. When AI is combined with human input, you get the best of both worlds: efficiency and relatability.

AI:	Human:
A business's voice is not just about polished prose or catchy slogans - it's about conveying the essence of the brand in every communication, building trust, and fostering relationships, especially as AI becomes increasingly ubiquitous. This is where humanising AI becomes a critical strategy for success.	A business's voice isn’t just about clever words or catchy slogans - it’s about showing who you are in every interaction, building trust, and creating real connections. That’s why adding a human touch is key – it ensures your brand feels authentic and relatable.

How to humanise AI for your brand

1. Define your brand voice: Before utilising AI, establish a clear and consistent brand voice. Is your brand formal and informative, or casual and humorous? Knowing your voice will guide the adjustments needed when editing content.

   
   

2. Use AI as a research assistant, but always cross-check: AI can be incredibly helpful for conducting research, gathering data, and generating content ideas. However, it's important to cross-check the information it provides. Think of AI as an efficient assistant that can save you time but still requires a human eye to ensure the final output is accurate, relevant, and aligns with your brand's message. When incorporating statistics, facts, or industry insights suggested by AI, always verify them to maintain credibility and trust with your audience.

   
   

3. Use AI as a starting point, not the final product: AI can generate content quickly, providing a solid foundation. However, to create a message that truly connects with your audience, use this as a base and infuse it with your unique insights, anecdotes, and language. This process adds personality, transforming AI-driven content into a piece that feels genuinely crafted.

   
   

4. Emphasise storytelling: Where AI might produce data-heavy or fact-focused content, you can weave in narratives that illustrate your brand's journey, customer experiences, or insights into industry challenges - making your content more relatable and memorable.

   
   

5. Tweak the tone: Adjust AI’s neutral or overly formal tone to reflect your brand's personality, whether that means lightening the language for a more conversational approach or introducing elements of humour where appropriate.

   
   

6. Include empathy: AI has limitations when it comes to understanding human emotions. By editing AI-generated content, you can ensure it reflects empathy towards your audience's pain points, desires, and experiences – creating a message that resonates on a deeper, emotional level.

   
   

7. Stay authentic: AI can sometimes produce content that feels too polished or strategic. Ensure your voice remains authentic by being transparent, using everyday language, and occasionally allowing for imperfections - traits that make your brand feel more human and approachable.

   
   

Realising the benefits of a humanised AI approach

Incorporating your brand's voice into AI-generated content isn't just about making it sound 'nicer.' It’s about making a real connection with your audience. In a world dominated by technology, people crave authenticity and want to engage with brands that reflect their values and understand their needs. By blending AI's capabilities with a human touch, your content becomes more than just information - it becomes a conversation.

This humanised approach can lead to increased customer trust, stronger brand loyalty, and a deeper sense of community around your business. It transforms marketing efforts from a one-sided broadcast into a two-way dialogue, encouraging engagement and building relationships.

The future of AI in marketing: A balanced partnership

As AI continues to evolve, its role in marketing will hinge on our ability to integrate it thoughtfully with human creativity and insight. Businesses that use AI solely for speed and efficiency risk losing the personal connection that turns a passerby into a loyal customer.

AI may be powerful, but it’s the human touch that will make your marketing efforts truly impactful. So, the next time you utilise AI, remember it’s not just about what you say - it’s about how you say it. Make sure it sounds like you and resonates with the authenticity your customers expect.

Ready to bring a human touch to your AI-driven content?

Reach out to us and discover how we can support your business and marketing team in creating authentic, impactful content that resonates.

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